Obama rents ad space in video games

via The Escapist:

The Obama campaign has taken out ads in nine EA games for the Xbox 360 that will feature on virtual billboards and other in-game signage. "It reaches an audience that is typically very hard to reach - young males, roughly 18 to 34," said EA rep Holly Rockwood, who declined to say how much was paid for the advertisements. "That's very appealing to our advertisers."

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